• Rachael Panteney

WHAT IS GOAL BASED INVESTING?

Without a plan, you could (again, theoretically) get lucky when investing, but the odds are against it.


Without goals – and a well-thought-out plan for meeting those goals – you probably won’t end up where you want to be financially, in either the short- or long-term.

You have to make goals to meet goals..


Determining your investment goals at Willow Tree Financial Services
“If you don’t know where you are going, you might wind up someplace else.” – Yogi Berra

There are several ways to approach investment goals. Traditionally, investors have focused on generating the highest possible returns or beating the market, while staying within their comfort zones in terms of risk.


A relatively new approach to wealth management is goal-based investing, which emphasises investing with the objective of reaching specific life goals – such as buying a house, saving for your child’s education, or building a nest egg for retirement – instead of comparing returns to a benchmark.


The theory is that setting goals makes it more likely that you’ll save for – and achieve – every goal.

  • You'll be more motivated to reach a goal since you can gauge its progress.

  • You can consider the time horizon and risk level separately for each goal, and invest accordingly.


Whichever approach you prefer, the important thing is to do something, and not just leave your financial health to chance.

Willow Tree Financial Services.

A6 Chaucer Business Park,

Dittons Road, Polegate.

East Sussex, UK.

BN26 6QH

01323 436680

rachael@willowtree-fs.co.uk

The value of pensions and investments and the income they produce can fall as well as rise. You may get back less than you invested. Your home may be repossessed if you do not keep up repayments on your mortgage. 
 

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Willow Tree Financial Services is a trading style of Rachael Panteney, an appointed representative of Quilter Financial Services Limited and Quilter Mortgage Planning Limited, which are authorised and regulated by the Financial Conduct Authority.

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