• Rachael Panteney

Ethical Investing

The changes our planet has seen since the pandemic have been inspiring - Air pollution reduced meaning no smog in major cities such as LA, Jakarta, Milan New Delhi and Paris. And who can forget the images of the fish and dolphins returning to the canals of Venice?

Over the last few years people have been taking more interest in reducing our impact on the Earth - reducing plastic use, building new sustainable homes, and hybrid/electric cars are becoming more popular.

It is natural then this interest will extend to how we choose to invest.

Ethical investing has been available for many years, but it was seen as "niche", expensive and confusing.

Now ethical options are more widely found - so how do you choose?

You need to decide what is important to you.

Do you want to exclude certain sectors altogether?

Or do you want your money invested in finding solutions?

As with all types of investments, the value of assets can go up and down. You shouldn't compare the performance of ethical and non-ethical investments, due to the huge variety of ethical investments and approaches.

Investment rule No.1 still applies - Don’t put all your eggs in one basket. A properly diversified and balanced portfolio should include investments in different sectors, regions and assets.

Using a financial adviser can help you find the right combination of assets and help you meet your personal goals . Find someone with whom you are comfortable personally and be clear about what issues matter to you.

For more in depth information, please contact us or call Rachael on 01323 436680 and book a FREE initial consultation today.

Willow Tree Financial Services.

A6 Chaucer Business Park,

Dittons Road, Polegate.

East Sussex, UK.

BN26 6QH

01323 436680


The value of pensions and investments and the income they produce can fall as well as rise. You may get back less than you invested. Your home may be repossessed if you do not keep up repayments on your mortgage. 

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